Global Marketing and Advertising: Understanding Cultural Paradoxes
by Marieke de Mooij
ISBN 13: 9781412914765
Format: Paperback (288 pages) Publisher: Sage Publications, Inc Published: 26 May 2005 Other Format: Paperback
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ISBN 13: 9780803959705
Format: Paperback (336 pages) Publisher: Sage Publications, Inc Published: 10 Sep 1997 Other Format: Paperback